Ever wonder how people actually find your restaurant online before they place an order?

Maybe someone Googled "dinner near me" and found you. Maybe they saw your tacos on a friend's Instagram. Maybe they read a review on Yelp. You probably have a hunch — but most owners we talk to are honestly just guessing.

We just built something that takes the guessing out of it.

Google Analytics is a free tool from Google that watches your website and tells you where each visitor came from before they landed on it: a Google search, a Yelp listing, an Instagram link, an email you sent. The big chains have used it for years to figure out which marketing is actually worth their time.

Here's the catch most owners never hear about: on its own, Google Analytics only counts clicks and visits. It can't tell you which of those visitors actually placed an order — or how much money each source brought in. And that order revenue is the main number that really matters.  Instagram may send 1000 people to your website, but if they don't buy anything are they really customers.

That's the part we solved for you.

Here's what changed. Before, when a customer went to place an online order, they got bounced over to 88restaurants.com to check out. It worked fine — but the moment they left your site, Google Analytics lost the trail. It couldn't connect the finished order back to wherever the customer originally came from.

Now the whole thing happens on your own domain. A customer who lands on yourrestaurant.com stays on yourrestaurant.com, all the way through paying. Nothing bounces. Nothing redirects. We wire your ordering directly into Google Analytics for you, so every completed order gets matched to the source that sent it — and the dollar amount that came with it.

True — and that's exactly why this matters.

Orders through DoorDash and Uber Eats come with a hefty commission, often 15–30% of every ticket. The orders that come straight through your own website are the ones you keep all the money on — no commission, no middleman. Order for order, they're worth far more to you.

The hard part has always been growing those direct orders without guessing. Now you can see exactly which channels send people to order from you directly:

So instead of pouring all your energy into the apps that take a cut, you can see which of your own channels actually turn into paid orders — and lean into those. Every order you pull off DoorDash and onto your own website is money straight back in your pocket.

A lot of restaurant owners don't spend money on marketing, and that's fine. But "not spending money on marketing" doesn't mean marketing isn't happening — it just means other people are doing it for you. A local blogger wrote about your tacos. Someone posted a photo on Reddit. Your Instagram has been quietly sending people to your site for months.

Knowing which of those things actually drives revenue changes what you pay attention to. Maybe you post more of the dish people click through on. Maybe you make sure your Menu page loads fast, because that's where most orders start.

Yes — this feature isn't turned on by default. We're rolling it out restaurant by restaurant, so if you want your online orders to stay on your domain (and start getting accurate tracking data), just submit a support ticket and we'll flip it on for you.

You'll also need Google Analytics set up on your site to actually see the data. If you already have it, you're good — the numbers will start getting more accurate as soon as we enable the feature. If you don't have it yet, mention that in your ticket and our team can walk you through it.

You work hard to get people ordering from you. It's worth knowing which efforts are actually paying off. With online orders now staying on your domain, you can finally see where your customers come from and how much revenue each channel brings in — and spend your time on the ones that earn it.